Rafael Almeida
All clients

Lifetrek
Medical.

Three practical applications of AI for a precision medical-device manufacturer in Brazil: answering technical sales questions, preparing engineering documents, and operating B2B content. Built through an ongoing consulting engagement begun in November 2025. Each workflow below is a distinct place to start, with its own output and review requirements.

Sales assistant & CRMSketch to CADContent workflow
2Live sites
10.3%Engagement rate
338LinkedIn followers*
ongoingSince Nov 2025

Workflow 01 · Technical sales

From technical questions
to a sales pipeline.

The operational challenge: a prospective buyer needs to understand manufacturing capabilities before starting a sales conversation. Product information and lead intake need to work together.

A redesigned, bilingual site that positions Lifetrek as a national precision manufacturer, ISO 13485, CNC, clean-room. Built into it: Julia, an AI assistant that answers on the factory's capabilities, technical questions and products, and a CRM with lead scoring that turns those conversations into a pipeline.

  1. Visitor explores capabilities on the bilingual website.
  2. Julia answers questions about the factory and its products.
  3. The CRM organizes leads with scoring for sales follow-up.

Explore the bilingual website and Julia through the link below. The assistant supports discovery; the client team confirms product suitability and commercial terms.

lifetrek-medical.com ↗

Lifetrek Medical website, redesigned, with Julia the AI assistant

Workflow 02 · Engineering documentation

Sketch to CAD to 3D.

The operational challenge: a hand sketch is only the beginning of a usable technical document. Specifications, dimensions and geometry need to become consistent outputs that an engineer can review.

An internal tool for moving from a hand sketch to a specification, a dimensioned 2D technical drawing and a 3D model, with GD&T and validation steps in the workflow.

  1. Supply a sketch and the part requirements.
  2. Prepare the specification and drawing for review.
  3. Generate CAD outputs for engineering validation.

Inspect the generated drawing and 3D models below. Final dimensions, tolerances and suitability for production require qualified engineering review.

Below are two of the latest A3 sheets it produced (September 2026 revision), with dimensions blurred, and the 3D pieces that come out of it.

A3 technical drawing of an M12 hexagon part, dimensions and drawing number blurred
A3 technical drawing of an M2 threaded shaft, dimensions blurred
3D CAD model of a machined surgical component
3D CAD model of a machined component
3D CAD model of a machined component

Sketch → specification → 2D drawing → 3D model for engineering review

Workflow 03 · B2B content operations

48K annual impressions from a
repeatable content workflow.

The operational challenge: translate technical manufacturing capabilities into a consistent stream of useful blog and LinkedIn content.

An AI-assisted content engine uses previous brand writing as reference for new drafts. The first 54 posts reported a weighted engagement rate of 10.3%; the program has since reached 48K annual LinkedIn impressions across 80 posts. The operation now supports a live technical blog and LinkedIn program. The motion examples explain machining capabilities and the journey from CAD to CNC.

  1. Start with a technical topic and brand references.
  2. Generate and refine the copy and visual assets.
  3. Review content for publication and track engagement.

The motion examples below show how technical capabilities became content. The current program also includes a September 2026 article on linking drawing revisions to each production lot. *Annual-impression total confirmed September 2026; latest LinkedIn export contains 80 posts through September 25 and the follower count was captured September 29.

Deliverable 04

The automation underneath.

Lead generation and the CRM wired to the site, an analytics dashboard for the whole operation, internal AI tools for clinical and technical documentation, and the workflows that keep the marketing engine running week to week. Plus a hand in developing the products themselves.

Role
GTM Engineer
Window
Nov 2025 to present
Stack
Next.js 15 · Supabase · Stripe · Mercado Pago
Scope
Site · Assistant · CRM · CAD tool · Content · Dashboard
Status
SHIPPED
Discuss a similar workflow
Lead-generation assets for Lifetrek